Bourbon And Beyond Attendance 2024 Attendance. Bourbon & beyond sees record attendance, ushers in louder than life milestone. Billed as “the world's largest bourbon & music festival,” in 2022 bourbon & beyond saw attendance of 140,000 people, and last year louder than life drew.

12:56 pm edt september 24, 2024. Bourbon & beyond sees record attendance, ushers in louder than life milestone.